Clive -Best Shoes In Pakistan

The demand for footwear is constantly rising and there are a number of local manufacturers producing good quality footwear. The consumers are becoming increasingly quality conscious and seek products offering value for money. This trend has led to strong growth in retail footwear outlets all across Pakistan. The Footwear retail outlet is proposed to be set up in urban areas. The shoe shop would cater to the demand for ladies, men, and children's footwear, belonging to middle and upper-middle income groups.

Online shopping or online retailing is a form of electronic commerce i.e. e-commerce like Daraz which allows the consumer to buy goods directly from the seller over the Internet using the web-browser and Smartphone apps. The trend of online shopping is getting popular day by day in Pakistan and Clive Shoes played a vital role in selling shoes to their online customers. Online shopping is growing, but with a slow pace as people have little awareness about it. How buying goods over the Internet takes place in Pakistan; credit cards? No, but the most popular method that is cash on delivery or money transfer as most of the population does not have credit cards. This is taken from the initial models of call-to-order shopping, which allows people to call and place orders and pay cash on delivery. The concept of online shopping through the Clive Shoes website, take the old model just one step further, where people can order by a click of a button.

Clive is one of the famous woman footwear brands in Pakistan with its innovative designs and excellent quality. Clive made its debut in the shoe market at a time when a brand building was in its infancy. With an intriguing and exciting brand personality, Clive shoes over a period of years have inevitably become ladies, men and kids style leader in the footwear industry. Its wide variety caters to different occasions and moods of a woman with a happening lifestyle that’s why Clive is one of the best shoes in Pakistan. The product range comprises slippers, sandals, bridal, wedge, pumps, court shoes, back open, sneakers, peeptoes, khusa, and long shoes. Lightweight, comfort and style are important for women and styling are to appeal a casual lifestyle with a stylish smart look. If we take a glimpse of the past regarding the buying behavior of shoes, limited colors were available in the market and even females were unaware of the fact that they will respond positively towards a variety of colors that match with their clothes. But with the passage of time Clive changes the perception of customers and revotionalized the industry by providing a variety of colors which was appreciated.

 Marketing & Promotional Strategy:

Advertisements are an important part of promoting one’s product or service. Clive has taken some innovative steps for advertising its products and creating awareness amongst the customers about its products and all the new products that they have or are going to launch. The main criteria of advertising that Clive has adopted, is not to sell the product. Advertising is not for the sake of spending money, it’s about the value paid, as if you’re spending money on an ad, it should be of such a quality that you get immense sales on it. Advertisement has to be creative though and has to fit the target audience that you have in mind. The message has to be delivered in such a way that every audience whether it’s the people of the rural areas or the urban, understand it and feel that it is actually created for them specifically. They have also put up billboards to advertise their products, plus are making ads to attract new customers, moreover retaining old ones and telling them about their new products and features. Clive has been facing some problems in advertising due to the new rules and regulations of this new government. But they are adopting steps to overcome the problems and thinking of new appropriate ways.

ATL and BTL activities

•    Billboards and hoardings at attractive locations in different cities of Pakistan to attract their mass audience.

•    Cable channels that are mostly watched by target market and ladies

•    Update the POS material of shops according to the campaign

•    The pamphlet’s to be distributed in the surroundings of the shops.

•    Streamers displayed in different spots within the city.

The promotional activities will be conducted to create awareness in such a way that people believe that Clive has the ultimate solution to their highly stylized need for shoes and accessories to match the clothes they are buying.

Just feel spring in the air! Get obsessed with Clive Shoes new collection 2019

Rush now to your nearest outlet today or shop online at www.cliveshoes.com