Ladies Shoes In Pakistan

In today’s modern world people are more conscious about their appearance compared to earlier times. Gone are the days when clothing and shoes were just basic needs. Nowadays people like a positive change in their life with the help of lifestyle. They plan for various social occasions to dress up and wear more stylish and matching shoes. Through fashion, a person can express his/her identity. Fashion is associated with the complete outlook of an individual and shoes are part of the outlook. People are interested in a glowing appearance. They do not hesitate to purchase styles of their liking even for shoes. Fashion frequently changes. Customer needs now change accordingly. It is very difficult to keep a fashion-conscious consumer happy. Consumers who have explicit lifestyle, motivations, and opinions regarding shopping get more pleasure in shopping. Their shopping motivation is the expression of their societal and recreational identities. Pakistanis are not much different despite the economic hardships of the country. Youngsters, particularly students at colleges and universities, are very conscious about fashion adoption in Pakistan. They like to adopt and follow any new thing that becomes a trend. Their trendy nature never lets them wear or use anything for a long time. They are induced in more shopping-related activities, such as attending promotional events and exhibitions, and recreational shopping. They keep on changing for the sake of their satisfaction. In modern marketing theory, the role of the marketing department is not just to sell the products but to satisfy the consumers as well. In the modern age, companies give importance to customer value and customer satisfaction. Business is based on the customer, and marketers have to be customer-centered rather than being producer centered.



Clive shoes started its business with the name of Fine Shoes from the last 50 years as a whole seller in Shahalam Market Lahore. Clive shoes had put a lot of effort to gain a good reputation in the shoe industry. People are buying their shoes only because of their unique designs. Clive produces a wide range of shoes to cater to the needs of a variety of customers – men and women, boys and girls, in fact, all those who need footwear according to their choice. Clive shoes spare no efforts to maintain the highest quality of ladies shoes in Pakistan which has helped it retain consumer confidence and due to excellent quality in their shoes, Clive is on top brands in Pakistan right now.

Clive shoes is one of the fastest-growing shoe company in Pakistan. Clive targeting all classes of customers with the competitive price range in the market. The main USP of Clive shoes is their quality and value for money, their main focus is to provide comfortable and reliable shoes in the market. Clive has also a mechanism of online system to place an order through their website. For better customer relationship Clive gives training to its employees every year. For this purpose, they also trained new employees as well.

In marketing strategy, Clive is using electronic and print media for the promotion of their elegant shoes. They are aggressively using ATL, BTL promotions in each campaign to aware their customers about the new collections and sales offers. Electronic media is the basic channel which Clive is focusing more. Video campaigns are on air on cable networks throughout Pakistan. This is the best way to reach every customer and aware them about the new campaigns and new products. They give a different advertisement for different target customers. Recently they launch a special campaign of Up to 50% for Multan customers as well. For school shoes, they use different advertisement and promotion like they give stickers or tennis balls to promote their school shoes. Clive is also implementing market segmentation for their first-class customers and launch a premium series every year and also giving unique advertisement as well.

Recently Clive shoes also launched their Awesomeness series for 2019. Check out the new collection now. Visit Clive Shoes today to buy Awesome Series '19 or shop online

Visit www.cliveshoes.com




Location: Pakistan

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