New shades of elegance

In Pakistan, people mostly purchase footwear on the time of occasion like marriages, Eid and on the seasonal base like in summer season shoes are different and the winter season shoes are different. And ladies wear new trendy and fashionable shoes at every occasion. As cities are growing and more people shifting from ruler areas to urban areas, therefore, increase students, people having jobs and trend to play sports and healthy physical activities so this the social trend has a direct positive impact on demand of footwear industry. Footwear is the basic necessity of life. Due to evolution, there is a huge change in the footwear industry. Pakistan is among the top ten most populous countries of the world, an increase in population also increase in demand for the products and it also increases demand for the footwear industry. People are becoming health conscious day by day and people think more as compared to past on confronting and quality of footwear. The fashion industry is growing rapidly in Pakistan and Clive shoes contributing too much in shoe industry by providing fashionable shoes to their customers and changing the perception regarding quality and design of the shoes that’s why Clive is one of the best shoes in Pakistan right now. The marketing team is doing a perfect job in creating awareness of the brand in the minds of the customers. They are using extensive marketing strategies to showcase the brand perception and brand image in front of their customers.  Every company is working hard on brand equity and Clive is contributing too much in enhancing its brand equity and brand health.

Every day at Clive, there is a new challenge, every day there is a new concern, every day there is a new problem, someone doesn’t like this thing, someone doesn’t like that thing, even if you keep 250 or more designs under one roof in a single shop, still you will find unsatisfied customers, who are exploring other horizons and other opportunities to get the best in their amount of money. So it is not possible to serve the entire customers but Clive shoes dealing with their customers in a perfect manner by providing the designs and stylish shoes just according to the needs and want of the customers. You have to reach out the penetrated customers for sales and best sales. There is a separate customer care department who handles all the queries and complains related to the products and resolve in a timely manner.

Differentiation is important to overcome barriers:

As we know that today there is no monopolistic competition so it is important for your business strategies to be good plus different from others. Here the process of differentiation is used by Clive. Monopolistic sort of environment does not exist anywhere in probably any segment of any company. There might be some brands where there is no perfect competition like Gillette but other than that there is perfect competition in almost every segment of the market the Clive is serving. So Clive adapts the differentiation technique to make its products unique from others.

Climate and Seasonal Cycle’s Affect Business:

One of the major barriers that Clive has faced is the ones related to climate and season. It is a very seasonal business; every week it is affected by such processes. The planning is done beforehand for almost one year. Today the planning is being done how to meet the challenges in the next summer of 2020. As soon as new trends and fashion are introduced they are incorporated and in the minimum of time the fashion has to be filled in and made ready to be launched

Clive shoes recently launched their spring collection for 2019. Visit now to the nearest outlet or shop online at www.cliveshoes.com